Making your business visible online is one of the best decisions that you can make. You will note that this strategy can help to make your business more competitive. Most businesses have increased their visibility online and are now making more profits than before. SEO services can help you achieve this goal. However, if you decide to optimize your web content, there are some things that you should avoid so that you can become more competitive. You will note that most business people are making these mistakes unawares. This can be detrimental. If you have a business in London, you should avoid these SEO mistakes. These include: 1. Choosing the wrong keywords. It is wrong to include the wrong keywords in your web content. If your web content is about dental services, you should not include keywords related to auto repair. You will note that this will make your content not to be relevant. This can actually make your content not to be visible online. This can make you incur more losses since your site will not get the traffic that you need. You should instead choose the right keywords and make your content relevant to the kind of business you operate. If you normally sell utensils, your keywords should have the names of different utensils and their respective prices. 2. Keyword stuffing. As much as keywords are important in your web content, you should not stuff these keywords. It is important that you include them in a moderate manner. However, there are people who normally stuff keywords in their web content. This might seem to be a good idea but it can be detrimental. Including many keywords makes your content look spammy. This can actually hurt your SEO performance. 3. Creating non-original content. It is important that you do some research about the products that you are selling and then come up with a good content for your readers. However, there are people who normally plagiarize content all the time. This can be detrimental. You should consider writing original content. You might find some helpful ideas online. You should note these ideas but do not copy these ideas directly. You should paraphrase all the content that you find online. 4. Missing quality links. It is important that you include external links in your web content. This can actually make your content to be deemed to be more trustworthy and worth reading. This is the reason why link building has become very popular. However, it is important that you include quality links in your content. Missing quality links can hurt your SEO performance. If you have a business in London, you should avoid the above mentioned mistakes. This can make you more competitive and enable your business to grow.